As a small business owner, catching the eye of passing foot traffic is one of the hardest challenges you face. This is where custom neon signs act as a silent salesperson for your brand 24/7. A well-designed neon sign in your storefront window does more than just say "Open"; it communicates the vibe and personality of your business before a customer even walks through the door. In a busy street filled with competing signage, a glowing neon logo or a clever phrase creates a visual anchor that draws people in.