Vineeta Singh, born in 1983, is a prominent Indian entrepreneur known for co-founding and leading SUGAR Cosmetics as its CEO. An alumna of IIT Madras in electrical engineering and IIM Ahmedabad with an MBA, she turned down a one crore annual job offer to pursue entrepreneurship. After earlier ventures like Fab Bag, she launched SUGAR in 2015 with her husband Kaushik Mukherjee, creating affordable makeup suited to diverse Indian skin tones. The brand has grown rapidly, raising significant funding and gaining celebrity endorsements. Vineeta is also a popular judge on Shark Tank India since its inception,